University of Tennessee Athletics
Football
- Title:
- Director of Football Social Media & Creative Strategy
- Email:
- tmcentir@utk.edu
- Phone:
- (865) 974-4148
Follow @Tyler_McEntire
updated February 2022
Tyler McEntire joined the Tennessee staff in February 2022 as the director of football social media and creative strategy. He leads the Volunteers’ external and recruiting creative strategy, branding and @Vol_Football social media content.
McEntire owns nearly a decade of experience in college football and has guided football creative strategy at multiple ACC programs. He arrived in Knoxville after serving as the recruiting coordinator for creative media and branding at Louisville from 2019-22.
He managed, executed and created content for Louisville’s social media channels and oversaw the creative media team and intern program on Scott Satterfield’s staff. He coordinated and executed the Cardinals’ creative recruiting vision and assisted in all prospective unofficial and official visits. He also served on Louisville’s NIL Board and was the football program’s NIL liaison for the department.
Prior to Louisville, McEntire worked two seasons at NC State as the director of creative media for the football program. He arrived in Raleigh in 2017 from Appalachian State, where he spent 2016 as a graduate assistant coach for Satterfield, working with the tight ends for the Sun Belt Conference Champions.
Prior to his coaching stint, he served as the Mountaineers’ director of high school relations, where he used his design and video skills to assist the recruiting department.
McEntire began working in video operations as an undergraduate at Appalachian State, then worked as a student-assistant coach for three seasons and then as an offensive graduate assistant.
Before returning to Boone in 2015, he spent time as a recruiting graduate assistant at Virginia Tech.
After earning his undergraduate degree in psychology and health promotion from Appalachian State in 2013, McEntire did master’s degree work in instructional teaching from Virginia Tech.
The Fairview, North Carolina, native was a two-time all-conference performer as a wide receiver and safety at A.C. Reynolds High School in Asheville. He is married to the former Mary-Scott Barrack, and the couple has a newborn daughter, Claire.
