University of Tennessee Athletics
Alex Schwartz Joins Vols as Associate AD for Men’s Basketball Communications
October 03, 2023 | Men's Basketball
Alex Schwartz, who has served as the primary media contact for the first Elite Eight (2022) and Final Four (2023) appearances in Miami men's basketball history, has been named the associate athletics director for strategic communications for University of Tennessee Athletics.
Schwartz comes to Rocky Top after spending the last nine years at Miami, most recently serving as the Hurricanes' Director of Athletic Communications. He was the primary media contact for men's basketball and women's tennis at Miami, in addition to serving as the secondary contact for the Miami football program.
He will serve as the Vols' primary media contact for men's basketball and report directly to executive associate athletics director of brand advancement/chief communications officer Jason Baum.
"Alex is among the rising stars in our industry and we are thrilled to welcome him to Tennessee," Baum said. "His colleagues echoed his reputation as a leader in the communications industry he works alongside and the media covering Miami athletics. His expertise and knowledge of the men's basketball landscape will be key to continuing to elevate Tennessee basketball nationally."
With over 15 years of experience in sports media, Schwartz has worked in multiple media platforms, including radio, television, online, print and social media.
"I am incredibly excited for this amazing opportunity to join the University of Tennessee," Schwartz said. "I want to thank Jason Baum, Rick Barnes and Danny White for their belief in me. I'd also like to express my gratitude to the many people at the University of Miami who supported me during my nine years there. That said, I cannot wait to get started on Rocky Top and look forward to working with the tremendous student-athletes, coaches and staff members in this elite athletics department."
Schwartz directed all the publicity for two of the best teams in Miami history as the Hurricanes reached the Elite Eight and Final Four for the first time in consecutive seasons. During his nine-year tenure with the Canes, he directed the PR campaign for 33 All-ACC honorees and three ACC Player of the Year recipients.
Schwartz comes to Rocky Top after spending the last nine years at Miami, most recently serving as the Hurricanes' Director of Athletic Communications. He was the primary media contact for men's basketball and women's tennis at Miami, in addition to serving as the secondary contact for the Miami football program.
He will serve as the Vols' primary media contact for men's basketball and report directly to executive associate athletics director of brand advancement/chief communications officer Jason Baum.
"Alex is among the rising stars in our industry and we are thrilled to welcome him to Tennessee," Baum said. "His colleagues echoed his reputation as a leader in the communications industry he works alongside and the media covering Miami athletics. His expertise and knowledge of the men's basketball landscape will be key to continuing to elevate Tennessee basketball nationally."
With over 15 years of experience in sports media, Schwartz has worked in multiple media platforms, including radio, television, online, print and social media.
"I am incredibly excited for this amazing opportunity to join the University of Tennessee," Schwartz said. "I want to thank Jason Baum, Rick Barnes and Danny White for their belief in me. I'd also like to express my gratitude to the many people at the University of Miami who supported me during my nine years there. That said, I cannot wait to get started on Rocky Top and look forward to working with the tremendous student-athletes, coaches and staff members in this elite athletics department."
Schwartz directed all the publicity for two of the best teams in Miami history as the Hurricanes reached the Elite Eight and Final Four for the first time in consecutive seasons. During his nine-year tenure with the Canes, he directed the PR campaign for 33 All-ACC honorees and three ACC Player of the Year recipients.
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