University of Tennessee Athletics
Tennessee Marketing Places Third in Two NACMA Categories
June 27, 2017 | General
Tennessee Athletics Marketing placed third in both Sponsorship Activation and Revenue Generating Idea
The Dish Game Face initiative earned bronze in Sponsorship Activation while the Vol/Lady Vol Pass took home bronze in the Revenue Generating Idea category.
Initiated in 2003, the NACMA Best of Awards program honors outstanding achievement in marketing and promotions. Awards are presented in 14 categories, with each category divided into three groups based upon school size and conference affiliations to promote fairness. Nearly 1,000 entries were received for the 2016-17 year.
"It's a great honor to be recognized by our peers throughout the SEC and NCAA for our efforts," said Jimmy Delaney, Associate Athletics Director for Sales & Marketing. "What makes these two awards special is that the end goal in both plans was to bring a great fan experience to Vol Nation."
A first-of-its-kind community initiative, the DISH Game Face campaign called on fans to join Tennessee Athletics and The Pat Summitt Foundation in the fight against Alzheimer's disease.
Designed to bring awareness to the ongoing fight against Alzheimer's, the "Game Face" fundraiser began at the Vols' SEC opener against the Florida Gators on Sept. 24. DISH provided all 102,455 fans in attendance with custom eye-black stickers featuring the iconic Pat Summitt signature "P" and the branded "Tennessee" wordmark. In appreciation of Neyland Stadium attendees rallying behind Alzheimer's awareness, DISH also presented a check for $102,455 to The Pat Summitt Foundation during a second quarter break.
"Having our longtime partner, DISH, lead the charge was a vital part of the success," stated Delaney.
The Vol/Lady Vol Pass was introduced for the 2016-17 men's and women's basketball seasons. The $99 season passes were created to cater to fans' needs, providing flexibility, affordability and a seamless way to support the teams. This unique ticket package provided Vol/Lady Vol Pass holders the exclusive opportunity to select the best seat available 48 hours prior to each game. Additionally, fans could purchase extra seats at the single-game price next to the seat they chose on a game-by-game basis if family, friends or co-workers wanted to join them.
"It goes without saying, but no idea is completed by one person -- these awards are a nod to the collaborative effort we have at Tennessee," added Delaney.
