University of Tennessee Athletics

My All Campaign Shatters Original Goal of $500 Million; Over $574 Million Raised
December 20, 2024 | General, Tennessee Fund
New milestone set to raise $750 million by summer of 2026
The Everything School on Rocky Top continues to break records in every area, both in athletics and fundraising, particularly through the My All Campaign.
Initially, the goal was to raise $500 million by the summer of 2026, but Tennessee Athletics has already surpassed more than $574 million in total fundraising.
Tennessee Athletics has set an even more ambitious milestone for the My All Campaign: raising the target to $750 million by the summer of 2026.
A comprehensive fundraising initiative to ensure Tennessee's ability to provide a transformational student-athlete experience for current and future Vols and Lady Vols, the My All Campaign aims to impact each of Tennessee's 20 varsity athletic programs by providing championship resources to support student-athletes' academic and competitive pursuits.
"When we set our original goal, we knew it would be challenging. However, when the world's largest and most passionate fan base gets involved, the results are evident," Tennessee Vice Chancellor and Director of Athletics Danny White said. "Since our arrival on Rocky Top, we have prioritized strengthening our resources and operating budget, ensuring Tennessee stands shoulder to shoulder with the nation's elite, championship-caliber athletic programs. I want to thank everyone who has committed to this critical campaign. Together, we are steadily progressing toward establishing one of the largest and most competitive budgets and facility infrastructures in all of college sports."
Further demonstrating Tennessee's alignment of focus, "resources" were among the five key priorities highlighted in Tennessee Athletics' Rise Glorious Strategic Plan, which outlines UT's path to leading the way in college sports over the next five years.
"In the Tennessee Fund, our goal is to generate the resources needed for our student-athletes and our coaches to chase their dreams," Tennessee Deputy AD/Chief Development Officer Brady Hart said. "We want to win in everything and it takes resources to do that. The generosity from our friends, fans, alums and season ticket holders continues to be astounding. It's hard to believe that we have already surpassed such an ambitious fundraising target, two years ahead of schedule. Thank you to everyone who has given their ALL!"
As Tennessee works to capitalize and build on its recent success across all sports, the ongoing My All Campaign continues to fuel the pursuit of enhanced championship resources to support student-athletes' academic and competitive pursuits. Regardless of one's capacity for giving, anyone with a passion for Tennessee Athletics is invited to participate in the campaign's push to propel Tennessee Athletics forward—every gift provides a winning edge, regardless of the amount.
Initially, the goal was to raise $500 million by the summer of 2026, but Tennessee Athletics has already surpassed more than $574 million in total fundraising.
Tennessee Athletics has set an even more ambitious milestone for the My All Campaign: raising the target to $750 million by the summer of 2026.
A comprehensive fundraising initiative to ensure Tennessee's ability to provide a transformational student-athlete experience for current and future Vols and Lady Vols, the My All Campaign aims to impact each of Tennessee's 20 varsity athletic programs by providing championship resources to support student-athletes' academic and competitive pursuits.
"When we set our original goal, we knew it would be challenging. However, when the world's largest and most passionate fan base gets involved, the results are evident," Tennessee Vice Chancellor and Director of Athletics Danny White said. "Since our arrival on Rocky Top, we have prioritized strengthening our resources and operating budget, ensuring Tennessee stands shoulder to shoulder with the nation's elite, championship-caliber athletic programs. I want to thank everyone who has committed to this critical campaign. Together, we are steadily progressing toward establishing one of the largest and most competitive budgets and facility infrastructures in all of college sports."
Further demonstrating Tennessee's alignment of focus, "resources" were among the five key priorities highlighted in Tennessee Athletics' Rise Glorious Strategic Plan, which outlines UT's path to leading the way in college sports over the next five years.
"In the Tennessee Fund, our goal is to generate the resources needed for our student-athletes and our coaches to chase their dreams," Tennessee Deputy AD/Chief Development Officer Brady Hart said. "We want to win in everything and it takes resources to do that. The generosity from our friends, fans, alums and season ticket holders continues to be astounding. It's hard to believe that we have already surpassed such an ambitious fundraising target, two years ahead of schedule. Thank you to everyone who has given their ALL!"
As Tennessee works to capitalize and build on its recent success across all sports, the ongoing My All Campaign continues to fuel the pursuit of enhanced championship resources to support student-athletes' academic and competitive pursuits. Regardless of one's capacity for giving, anyone with a passion for Tennessee Athletics is invited to participate in the campaign's push to propel Tennessee Athletics forward—every gift provides a winning edge, regardless of the amount.
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