University of Tennessee Athletics
UT Holds Grand Re-Opening of Tennessee Traditions Store
September 01, 2004 | General
Sept. 1, 2004
KNOXVILLE, Tenn.
Tennessee Traditions - the Official Store of Tennessee Athletics - held a grand re-opening today. Welcoming remarks were made by Knoxville Mayor Bill Haslam, UT Athletic Director Mike Hamilton, and eSports Partners CEO Michael McKay. Tennessee Traditions is located at 1720 Volunteer Boulevard within the Stokely Athletic Center.
The newly renovated Tennessee Traditions features expanded shopping areas, additional checkout registers, as well as new flooring and walls. Tennessee Traditions carries the new 2004 Adidas sideline apparel, t-shirts, jerseys, caps, home furnishings and an expanded selection of women's and children's merchandise. Additionally, personalized football jerseys are available for fans to select their own name and number to be printed on an official Adidas jersey.
The Tennessee Traditions online store, located at www.volmall.com, complements its in-store shopping experience by enabling fans to purchase an extensive selection of licensed Vols merchandise 24 hours a day, seven days a week.
"We are dedicated to enhancing the Volunteer brand by exceeding customer expectations across all Tennessee points of sale," said Michael McKay, CEO of eSports Partners. "The physical improvements to Tennessee Traditions in addition to the new merchandise assortments and services will make it more convenient and easier to shop."
"With hundreds of products available at Tennessee Traditions, www.volmall.com, and game days, the Tennessee Athletic Merchandise facilities will be the ultimate location for officially licensed merchandise," said Mike Hamilton, Tennessee's men's athletics director.
Dallas-based eSports Partners, Inc. is a leading sports and entertainment service provider offering eCommerce technology, merchandising, game day operations, marketing, fulfillment, and customer service solutions. eSports Partners provides unique and effective results to its clients in order to improve brand recognition, enhance revenue potential and reduce operating costs.
Clients of eSports Partners include the Dallas Cowboys, New York Giants, Miami Dolphins, Washington Redskins, Buffalo Bills, Detroit Lions, Tennessee Titans, Indianapolis Colts and Arizona Cardinals. Collegiate Clients of eSports Partners include University of Tennessee, University of Arkansas and Texas A&M University.
